Build a business that’s ready for what comes next.
Turn disconnected processes, unclear ownership and scattered tools into a clear operating system built for growth.
Who I work with
Sector
AEC Technology & Digital Transformation
ConTech · AEC SaaS · AI · BIM · Digital Transformation · Technology Consulting
Stage
Building or Growing
Building the foundations or scaling what already works.
Trigger
A point of change
Scaling the team
Implementing AI or automation
Introducing new technology
Launching a new service or market
Restructuring how work gets done
Does this sound familiar?
Things don't connect
Processes, information and tools have developed separately, creating friction and messy handoffs.
Ownership isn't clear
Responsibilities and decisions aren't always explicit, so work gets escalated, duplicated or stuck.
Growth creates complexity
Every new client, person, service or tool adds another layer, making the business harder to coordinate.
Your next stage of growth needs a better operating system.
Your business already works. The challenge is that the way it works has evolved piece by piece.A better operating system connects how decisions are made, who owns what, how work moves, where information lives and how technology supports it — creating more clarity and capacity for growth.
Build a business that works as a system.
Your operating system is how the business works behind the scenes — how decisions are made, work moves between people, responsibilities are divided, information flows and technology supports the work.Depending on where your business needs more structure, we'll work across the areas that matter most.
Strategy & Commercial Model
Turn strategy into a business model that works.
Clarify offers, pricing, priorities and how the business creates and captures value.
Growth & Sales
Create a clearer path from opportunity to customer.
Connect lead generation, pipeline, CRM and sales into a more consistent way of winning work.
Delivery & Customer Experience
Make delivery more consistent and scalable.
Create clearer ways to onboard, deliver and support customers as the business grows.
People, Ownership & Decisions
Make it clear who owns what.
Define responsibilities, decision rights and accountability so work can move without unnecessary escalation.
Processes & Handoffs
Make work flow better across the business.
Simplify workflows and handoffs so work moves more smoothly between people, teams and functions.
Information & Knowledge
Make the right information easier to find and use.
Clarify where information lives, how it moves and what people need to do their work effectively.
Tools & Automation
Make technology support the way you work.
Connect tools, reduce unnecessary manual work and identify where automation can genuinely add value.
Don’t automate the mess.
AI, automation and new technology can make a business work better, but they won’t fix unclear processes, ownership or disconnected information.
Get the operating system right first. Then use technology to make it faster, smarter and more scalable.
See what this looks like in practice
One business. A better way of operating.
A specialist consulting business had strong demand and deep expertise, but the way it operated hadn’t evolved at the same pace.
We redesigned the commercial model across offers, pricing, sales and delivery — connecting the pieces into a clearer, more repeatable way of working.
The result: higher-value engagements, more consistent sales and delivery, and a stronger foundation for growth.
Start by solving the right problem.
What feels like the biggest problem isn't always what's causing it.Every Stage0 engagement starts with a Diagnosis to understand how the business works as a whole, where the biggest constraints and disconnects are, and what needs to change first.
Diagnosis Sprint
3–4 weeks
Understand what's getting in the way — and what to change first.
A focused diagnostic of how your business operates today. We map how work gets done, where ownership sits, how information moves and where processes, people or tools aren't connecting as they should.
Diagnose → Map → Prioritise
You’ll leave with:A clear picture of how your business operates today, where the biggest gaps and constraints sit, and a prioritised plan for what to improve first.
Once we know what needs to change, there are two ways we can continue.
Focused Sprint
4–6 weeks
Redesign one priority area of your operating system.
A focused engagement to improve one part of how your business works — creating clearer processes, ownership and ways of working.
Deep dive → Redesign → Implement
Best for: One clear priority identified through the Diagnosis that needs to be redesigned and put into practice.
You’ll leave with:
A practical new way of working, with clear processes, ownership and the documentation needed to make it stick.
Or
Transformation Partnership
Monthly Retainer
Redesign how the business works across multiple interconnected areas.
A hands-on partnership to design, implement and improve the parts of your operating system that need to change together.
Prioritise → Design → Implement → Review
Best for: Businesses going through broader change where several parts of the operating system need to evolve together.
You’ll leave with:
A clearer, better-connected operating system with stronger ownership, smoother ways of working and greater capacity to grow.
What clients say
Stjepan Mikulic
Founder of AI in AEC
Juliana helped turn a complex, fast-moving business into a clear and structured offer system. Her input brought clarity to our consulting model, messaging, and long-term direction.
Nadia Privalikhina
Founder of AI Insiders
Working with Juliana helped me see exactly what was keeping me stuck. She identified the root issues in my strategy, challenged my thinking, and gave me clear, actionable direction.
Hi, I’m Juliana
I’m a Business Strategist and the founder of Stage0.My background spans architecture, AEC technology, consulting and process improvement. Over the years, I’ve worked with businesses to understand how they operate, untangle complexity and design better ways of working.I created Stage0 to help businesses driving technology and digital change in AEC build better operating systems — connecting people, processes, information and technology so the business is ready for what comes next.
What’s getting in the way of how your business needs to work?
Book a free 45-minute Stage0 Review
We’ll look at how your business works today, what’s changing, and where your current ways of working are creating friction, complexity or unnecessary constraints.
You’ll leave with a clearer view of the problem — and what to do next.
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